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Facebook is the top destination among social networks and blogs

Americans spend more time on Facebook than any other U.S.website

 Over 80% of all Americans use a social network.

Nearly 23% of online time is spent on social networks.

Social media users are more active and influential offline: 45% More likely to go on a date 19% More likely to attend a professional sporting event 18% More likely to work out at a gym or health club 47% More likely to be heavy spenders on clothing, shoes, and accessories 26% More likely to give their opinion on politics and current events 53% of active social networkers follow a brand

Facebook is the premier player among all web properties in terms of time spent—and that means engagement. Facebook captures 14.6% of Internet users’ time compared to a combined 2% for all other social networking sites. Facebook also captures 16% of all page views.

The study found Internet users spend 21.3% of their time on social networking sites.

Nielsen’s study revealed that owners of mobile devices are increasingly multi-tasking while watching a TV program. While the majority of people check their email, a significant 44% also visit social sites.

*90% of all U.S. Internet users visited social networking sites in December 2011. Additionally,consumers are spending 1 out of every 6 online minutes on social networks(16.6%).